12369
12

Simile raises $100M Series A. We are excited to announce our Series A funding round led by Index. Learn more →

Join the Simile x Gallup waitlist.

Simile is a simulation platform for human behavior

Our AI-driven simulations show how and why customers, employees, or populations respond to change.

test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
test
Platform

Enterprise simulation workflows

Find your audience

Understand customers faster and act sooner

Reach niche populations

Unlock insights from hard to engage groups

De-risk decisions

Catch critical feedback before costly launches

Understand segments

Segment sentiment with precision and scale

Test concepts

Validate design choices with real-world behavior

Generate instant insights

Go from analysis to output instantly

About us
We are building a foundation model that predicts human behavior in any situation, and a product that deploys it at scale.
Read More
Research

A trustworthy exploration of the future

Our founding team introduced the original concepts of generative agents, rich agentic simulations, and the term “foundation model.” This work has given rise to the field of AI-based simulation.

Publications
test
Customers

Partnering with innovative leaders

“Simile expanded our qualitative research scope by 15x without losing depth. Speaking with their simulated customers helps us quickly identify areas of opportunity for ongoing research.”
Andrew Crocco
Head of User Research, Wealthfront
Wealthfront
“What stood out about Simile is the rigor — the team is setting a new industry standard for quality and validation in understanding our customers.”
Raphael James
Chief Strategy, Value & Innovation Officer, Telstra Accenture Joint Venture
Telstra
“We're partnering with Simile with the goal to accelerate time to market in our product development life cycle. Simile has been a strong partner in our broader focus on understanding our consumers better.”
Bharathi Viswanathan
Chief Digital & Information Office, Suntory Beverages & Food
Suntory Beverages & Food
“With Simile, we don't need to fail fast in front of customers — we can fail safely in a controlled environment. Teams can test, learn, and refine until they're confident it's ready for the real world.”
Srikant Narasimhan
VP Enterprise Customer Experience & Insights, CVS Health
CVS Health
“In a sea of AI tools, Simile is the first to provide a new way for our private equity team to understand consumers with AI.”
Loften Deprez
Operating Executive, Garnett Station Partners
Garnett Station Partners
“Simile is a game changer in how we understand customers - accelerating product while helping teams align faster across the organization.”
Fabricio Dore
Chief Design Officer, Banco Itau
Banco Itau
test

Partnership spotlight

A nationally representative panel

A simulation platform anchored in Gallup's probability-based, nationally representative panel. Model decisions against real-world sentiment — transparent, replicable, and empirically validated.

Careers

Join our team

We’re looking for talented individuals to help turn our foundational research into tools that shape real-world decisions.

Based in the Bay Area and New York.